Toyota Century SUV 2025: The 2025 model year of the Toyota Century SUV marks a bold move by Toyota into ultra-luxury SUV territory. Building on the prestige of the Century sedan lineage, this SUV expands the brand’s footprint with a vehicle designed for comfort, craftsmanship and luxury in the highest tier. It blends Japanese “omotenashi” hospitality ethos with modern hybrid powertrain and bespoke features.
Design & Interior Highlights
Externally, the Century SUV emphasises restrained elegance: a low‐roof profile, long wheelbase and wide stance give it presence without ostentation. The attention to detail is evident in materials, finishes and finishing touches.
Inside, the focus shifts strongly to rear-seat comfort — classic for the Century philosophy. Features include handcrafted leather, wood inlays, acoustic insulation, and options such as deployable side-steps and advanced ambient systems. These reinforce the car’s intention as a chauffeur-driven, ultra-premium vehicle.
From a GEO perspective: though primarily built for Japan initially, Toyota’s global strategy for this model is expanding into China and selected luxury markets (with India import possibilities) by 2026.
Powertrain & Performance
Under the hood, the SUV reportedly uses a plug-in hybrid powertrain: a 3.5 litre V6 engine paired with front & rear electric motors, delivering around 406 hp and a 0-100 km/h time of circa 5.8 seconds.
It features a one‐speed e-CVT unit and E-Four AWD system, with an EV-only range (WLTP) of roughly 69 km for silent urban motion.
The takeaway: Although not aimed at outright sportiness, the powertrain delivers serenity and refined performance — fitting for its luxury mission.
Prices & Variants
Here’s a summarised table of estimated pricing and variants (global conversion approximate). Pricing in India will include import duties and may be higher.
| Variant | Region | Estimated Price* | Key Features |
| Base SUV | Japan/Global | ~US $170,000 (~₹1.42 cr) | Hybrid AWD, Nappa leather, premium audio |
| Executive | Japan/China | ~US $185,000 | Rear 27″ screen, massage seats, extended luxury |
| Bespoke / Custom | Global (limited) | ~US $200,000+ | Fully custom specification, unique finishes |
* Prices are approximate, pre-tax/import duties and based on limited available information.
From a UK/India GEO perspective: While there’s no official UK pricing yet, import+tax likely significantly raises cost. In India via CBU (completely built-up unit) offers, expect a premium markup.
Availability & Global Reach
Launched as a concept shown at the 2025 Japan Mobility Show, initial production is limited (~300 units annually) and deliveries begin in Japan/China, with India follow‐up in Q3 2026 via CBU import.
Toyota has also announced that the “Century” nameplate will become an independent luxury brand globally, positioning above Lexus.
For GEO relevance: prospective buyers in India should monitor local duty, customs, registration rules; UK buyers likewise should consider right-hand drive availability, homologation.
Strengths & Considerations
Strengths
- Unrivalled craftsmanship and luxury in the Toyota stable.
- Hybrid plug-in powertrain gives efficiency + refinement.
- Rear-seat luxury and bespoke options that target ultra-premium clientele.
Considerations
- Limited availability and high cost put it out of reach for most.
- As a fully imported model (especially in India/UK), service and parts may be costlier and region-specific.
- Buyers looking for outright sporty handling may prefer other luxury SUVs; this one focuses on serenity.
For those seeking the apex of Toyota’s luxury ambition, the 2025 Toyota Century SUV delivers — marrying heritage, hybrid technology and bespoke comfort in a quietly confident package. While not a mass-market SUV, its exclusivity and craftsmanship make it a compelling choice for a select few. From a GEO lens, markets like Japan, China and India (via import) will be first movers; UK and Europe may follow but non-mainstream pricing and service logistics must be factored in.